ChrisCut Design Guide

Warm, friendly, trustworthy — a design system for families.

Brand Essence

ChrisCut turns your forgotten birthday footage into family treasures. The design should feel like a warm invitation from a trusted friend, not a corporate service.

Warm & ApproachableTrustworthyLight & JoyfulFamily-Oriented

Color Philosophy

Rose — Warmth & Care

The feminine touch Christina brings to every video. Inviting without being childish.

Warm — Joy & Celebration

Evokes celebration and happy moments. Think birthday candles and golden hour.

Sage — Trust & Calm

Reliability and reassurance. Your memories are in good hands.

Cream — Cozy Foundation

Warm, welcoming background. Like flipping through a photo album.

Rose (Primary Brand)

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Warm (Accent/Joy)

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Sage (Trust/Calm)

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Neutral (Warm Grays)

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Semantic Tokens

Primary

Main brand actions

Secondary

Supporting elements

Accent

CTAs, highlights

Success

Trust, positive

Destructive

Errors, warnings

Muted

Subtle backgrounds

Typography

Headings

Turn memories into treasures

Family moments, preserved

Your videos, beautifully edited

Simple. Affordable. Personal.

How it works

What families say

Text Colors

Primary text (text-foreground)

Secondary text (text-muted-foreground)

Brand accent (text-rose-600)

Trust/success (text-sage-600)

Joy/highlight (text-warm-600)

Buttons

All buttons use soft, rounded pill shapes — nothing sharp or corporate.

Primary Buttons

CTA Buttons (Joy/Action)

Secondary & Trust Buttons

Badges

Personal TouchTrusted by FamiliesBirthday Special~7 days delivery

Cards

Warm Card

Soft shadow, rose border — inviting and friendly.

Gradient Card

Rose to warm gradient — perfect for featured content.

Trust Card

Use for testimonials and trust signals.

Messages

Just a friendly note

Christina will reach out within 24 hours.

Your video is ready!

Check your email for the download link.

Almost there!

Just a few more details and we are good to go.

Oops!

Something went wrong. Please try again or contact Christina.

Voice & Tone

Do say:

  • "Let's get started!"
  • "Your memories are safe with us"
  • "Christina will..."
  • "Drop your videos here"

Instead of:

  • "Submit"
  • "Your data is secure"
  • "We will..."
  • "Upload files"

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